Be Kind towards your skin
Kinds©
Services
Brand Strategy
Visual Identity
Design Implementation
Digital Design
Project Scope
Kinds, a brand dedicated to creating natural, organic, and toxin-free underarm roll-ons for women, approached vonvstudio to develop a clean and modern brand identity. The goal was to craft a minimal yet impactful visual presence that reflects the brand’s commitment to purity, sustainability, and self-care.
By embracing a less-is-more approach, vonvstudio designed a refined wordmark logo and packaging that exudes simplicity and trust. The understated aesthetic allows the brand’s core values—natural ingredients, environmental consciousness, and gentle care—to take center stage.
Kinds needed a fresh, minimalistic brand identity that aligned with its ethos of clean beauty and sustainability. Vonvstudio created a simple yet elegant wordmark and thoughtfully designed packaging to reinforce the brand’s natural appeal.
The Impact
The new identity establishes Kinds as a trustworthy and conscious personal care brand. The clean and eco-friendly packaging enhances shelf presence while communicating purity and transparency, resonating with modern consumers seeking safe and sustainable skincare solutions.
The refined brand identity for Kinds perfectly encapsulates its mission of providing clean, natural, and environmentally friendly personal care solutions. With a minimalist wordmark and thoughtfully designed packaging, vonvstudio has helped position Kinds as a modern, conscious brand that speaks to today’s mindful consumers. The result is a cohesive and compelling visual presence that not only enhances brand recognition but also reinforces trust, transparency, and sustainability at every touchpoint.
