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A beauty and cosmetic brand

Whiterose is a luxuriou beauty and cosmetic brand that exudes elegance, sophistication, and timeless beauty. Our brand draws inspiration from the iconic white roses that grace the gardens and streets of London, symbolizing purity, grace, and a touch of British charm.

Whiterose's visual identity design is a harmonious blend of tradition and modernity. Our wordmark logo combines the elegance of hand-written script with the timeless appeal of serif fonts. The scripted "W" and "r" convey a sense of personal touch and individuality, while the remaining letters in a classic serif font exude sophistication and timelessness. The choice of neutral and warm colors adds a touch of understated luxury, inviting customers into a world of comfort and elegance.

In crafting our brand identity, the messaging and tone were meticulously chosen to resonate with our core values. Whiterose's tone is warm and inviting, speaking to those who appreciate the beauty of simplicity and the comfort of familiarity. Our language is chosen to convey a sense of approachability and inclusivity, inviting customers of all backgrounds to experience the warmth and elegance that Whiterose represents.

Whiterose's commitment to minimalism is prominently showcased in our packaging and presentation. Our packaging design is a testament to the belief that beauty should be elegant yet uncomplicated. Each product is encased in minimalistic packaging that enhances the overall sense of luxury by focusing on the essentials. The neutral and warm color scheme used in packaging exudes a sense of comfort and sophistication, making each unboxing a serene and refined experience.

Whiterose is dedicated to maintaining brand consistency while embracing evolution in the beauty industry. Our visual identity, marked by the wordmark logo and minimalistic packaging, remains a steadfast symbol of simplicity and elegance. As we introduce new products and innovations, our commitment to redefining beauty with a minimalist touch will continue to shine through. The Whiterose brand will evolve, but its core values of minimalism and elegance will remain at the forefront, setting new standards for timeless beauty.

We help you design the life you want.

  • Luxury: We create unmatched luxury with opulent ingredients and cutting-edge tech.


  • Elegance: Whiterose embodies timeless elegance, elevating your beauty.


  • Inclusivity: We’re inclusive, offering products for all skin types, tones, and styles.


  • Sustainability: We’re eco-friendly, even in luxury.


  • Innovation: Whiterose leads in redefining beauty with trendsetting products.


In conclusion, Whiterose’s brand identity design is a harmonious blend of luxury, elegance, warmth, and minimalism. Our wordmark logo, with its handwritten script and classic serif font, reflects the balance between tradition and modernity. The neutral and warm color scheme adds an inviting touch to our visual identity. Our messaging, packaging, and presentation all revolve around the principles of simplicity and sophistication.

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